Clear wording
People should be able to understand what has happened, what has changed and what is expected of them.
Welcome
The Institute for Public Clarity exists to make public language clearer, public answers more useful and public communication easier to understand.
We examine the gap between what organisations say and what people can actually understand from it.
Independent civic clarity
Why clarity matters
Public language should be understood by the public. Too many statements, notices, replies and policies are written in a way that looks official but leaves people no clearer.
Useful answers
A reply should deal with the question asked, not hide behind process, policy or vague reassurance.
Better questions
When wording is unclear, the next question needs to be direct, fair and harder to avoid.
Explore IFPC
The homepage is a gateway to the main IFPC pages. Detailed work, case work and membership information sit on their own pages.
01
About
Read about the Institute, its purpose and its approach to public understanding.
About IPUB02
Work
View IFPC’s case work, review method and approach to unclear public wording.
View work03
Areas of work
See the types of wording, replies, notices and explanations IFPC examines.
Areas of work04
Membership
For organisations that want to commit to clearer public communication.
Become a memberSend something unclear
Send public notices, official replies, policy summaries, statements or organisational wording that need to be clearer.